Monday, 27 July 2015

Flipkart coupon


Coupon codes can make or a break a sale — 57% of consumers who used a coupon code during their last online purchase said that if they had not received the discount, they would not have bought the item(s)

Consumers who use a coupon spend almost twice as much — The small discounts consumers receive encourage them to spend more money ($216 AOV with coupon versus $122 without coupon)

Coupons can increase customer satisfaction — They are an effective way for retailers to build good will with their consumers. Of those that did use the coupon, 92% were satisfied with their shopping experience (as opposed to 88% who didn’t have a coupon to use). The difference of only 4% may, however, be deemed a pretty insignificant one to make a conclusion. Hence, Compete’s usage of the word “can” there.

Coupons can increase customer loyalty — Those who used a coupon said they are more likely (91%) to buy from the retailer again when compared to those who did not use a coupon (86%).

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1 comment:

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